Hydrating Shampoo Pureology Not only does it lift

Not only does it lift your roots

it also protects your curls from dryness and breakage caused by heat styling

pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz

hair is visibly transformed: shine and smoothness are dramatically improved****

Formulated with Magnesium to purify hair roots from buildup

Hydrating Shampoo Pureology Not only does it liftA rich, moisture boosting shampoo that gently cleanses the scalp while restoring the hair's hydration, softness, and shine. Infused with nourishing plant oils and vitamins, it delivers a satisfying lathered cleanse that leaves hair clean and refreshed without stripping. Hair feels smoother, silkier, and infinitely more manageable.