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In 1941 a billboard was installed that marked one of the most well known advertising campaigns in history

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Asked if Vuse could cannibalize Reynolds' tobacco-smoking customers, Delen acknowledged that "we are very much targeting existing smokers, and there will be some cannibalization." UBS tobacco industry analyst Nik Modi said the e-cigarettes category is relatively small compared with regular cigarettes, but "this is a very important category in growth terms." Modi noted that Lorillard's e-cigarette line accounted for just "2 percent of total sales but for over 50 percent of revenue growth." Reynolds could benefit in the same way, he said, but its bottom line could be adversely affected if Vuse doesn't sell well

- Although this tobacco leaf is "uncut", we do not consider it wrapper grade leaf because it is not handled in the same fashion as the whole cigar leaves

The association with Black Cat cigarettes, then a popular brand, related to an earlier period in the Company history

These cigars are predominantly natural tobacco with non-tobacco ingredients added