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Blend: smooth, mellow

Both brands deliver on these criteria, but Newport gives a stronger throat impact that some smokers specifically want

Higher MERV ratings will often cause a more restricted airflow

Ads for new non-menthol cigarettes build expectations for a menthol product Participants overwhelmingly felt the new non-menthol ads and packaging cued them to think of menthol products, repeatedly citing the green and blue hues used in the ads as evoking marketing strategies for menthol cigarettes

Whether you're a seasoned smoker or simply curious about the spectrum of choices, this rundown of the top 10 cigarette brands in India will illuminate the most prominent and preferred options

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