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Carroll is a women-owned and -operated small business with accessible and practical goods

If its too thick, add a bit more water

The next morning, Caitlin recalled: "We woke up to about 1000 messages from our friends saying you need to look at Twitter because the first three trending topics were the dress, blue and black [and] white and gold." At the very peak of its hysteria, the post was receiving a staggering 840,000 views per minute according to Tumblr's director of data, Tom Christ

Here are some tips to help you choose the perfect cocktail dress

That's why we love this option with convertible straps for all our back-baring brides

Carry a small beaded clutch or a sleek envelope bag for a polished finish