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Isbn: 9780796074416
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starting with general management and leadership
Principles of Business Management 4th Edition University of Johannesburg Isbn: 9780796074416The textbook thoroughly covers the first year business management syllabus. It provides a general introduction to the business environment in South Africa, then moves on to discuss general management principles such as leadership, motivation and control before focusing on management functions such as marketing, finance, operations management and purchasing and supply chain management. The book gives students a solid theoretical grounding using an