Pureology Pure Volume Shampoo softening cleanse The formula conditions and adds

The formula conditions and adds shine at the same time as it deposits

100% less breakage

or very sensitive reactive skin — the mechanical exfoliation

Easy restocking

Pureology's testing shows 24 hours of volume from a single application with heat drying

Pureology Pure Volume Shampoo softening cleanse The formula conditions and addsA lightweight volumising shampoo for fine or flat colour treated hair that builds body and lift without residue or stiffness. The Moda Team Review The Pure Volume Shampoo is Pureologys answer for colour clients whose hair is fine and falls flat too quickly. The sulphate free formula cleanses without stripping but leaves no heavy after feel it actively contributes to volume at the cleanse step rather than just neutrally cleaning. The AntiFade Complex