Media Relations : Issues and strategies Condition:Well Read Discussions and examples of diverse

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Media Relations : Issues and strategies Condition:Well Read Discussions and examples of diversePublic relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment.