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According to Our World In Data, a think-tank, this major health problem has been the cause of 100 million premature deaths in the 20th century alone

These WIRED-tested reading lights are perfect for cozying up with a bestseller

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These methods are particularly well-suited to uncovering the everyday realities that shape health behaviours, which are often invisible in survey data

In each case the net needs to be thrown wide to capture the effects not just of the products themselves, but the way they are presented and promoted in digital and conventional media