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Global Perspectives in Cross-Cultural and Cross-National Consumer Research piezhe This book analyzes the debate

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Description

This book analyzes the debate surrounding cultural diversity and its implications for ethics

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Interdisciplinary in nature

Global Perspectives in Cross-Cultural and Cross-National Consumer Research piezhe This book analyzes the debateGlobal Perspectives in Cross Cultural and Cross National Consumer Research deals with several important issues crucial for greater understanding of international and cross cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs

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