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In Decoding Womens Magazines , Ellen McCracken explains the key to the success of magazines is their ability to make the dream near at hand at the same time the fantasy alluring beyond one's reach. In the 1980s, Bazaar s average household income was $27,379 61% of them with household incomes at or above $25,000 and 39% below.8 It is unlikely that most of the Bazaar s readers were splurging on the several thousand dollar dresses featured in the magazines' pages but for a moment, they could flip through the pages and dream

Plus, let's face it it looks like it should cost a lot more

Sleek and modern, a red satin slip dress drapes effortlessly over the body for a chic silhouette

While most people wouldnt even consider a brown bridesmaid dress, youre not most people

Its leg-lengthening mini silhouette is sure to wow and features a straight bandeau neckline and detachable shoulder straps

It's beyond beautiful