British American Tobacco's Newport brand dominates the menthol cigarette market, which accounts for close to a third of the roughly 250 billion cigarettes sold annually in America, according to The Wall Street Journal
According to the authors, these light smokers are often excluded from clinical trials for chronic lung disease
The launch of the campaign included the publication of a proprietary truth, tabloid style magazine that would be distributed in record stores and surf shops, a 10-city PR tour called 'The truth train' and the production of a ' truth truck', which became a fixture state-wide at concerts, beaches and raves (Social Marketing Institute, 2011)
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If noise is a concern, compare the units sound rating and choose a model designed for your space type
Image Credit: By Bionerd - Own work, CC BY 3.0, Link Following from our last blog, Mouth Cancer Action Month - What is Mouth Cancer and how do I spot it?, written in response to mouth cancer awareness month, this blog will look at lifestyle choices and how these can increase your risk of contracting this insidious disease
