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It serves as a symbol of tradition and quality that resonates with tobacco enthusiasts

Another promotion strategy was the use of a Circus camel, 'Old Joe', which was driven through town and used to distribute free cigarettes

Some tobacco execs even supplied art specs for use on candy packaging, notes Stanford historian Robert Proctor, who painstakingly details the industrys evildoings in his 2012 book, Golden Holocaust

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Reynolds Tobacco, the company is known for its strategic advertising

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