A luxury brand has to offer the customer a unique selling proposition, complemented by an appropriate packaging design, explains Pierre Lorenzen, head of global marketing and sales at German company Joh
Notably, it is the world's first line of disposables featuring a transparent liquid tank, allowing users to monitor their vape juice levels before depletion
For people who already habitually smoke, it is hoped that the lower level of nicotine will help them break free from smoking or if they want/need more nicotine, convert to a safer alternative
Comparatively, cigarettes maintain a more established, but rigidly controlled, set of standardsthough the inherent dangers of combustion cannot be regulated away
Materials: Rice paper with vegan sugar gum
Of course, they come in a typical interleaved pack 1&1/4 wide, 79 mm in length