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Reynolds and an anti-smoking advocate and renowned speaker, addresses a high school audience

OUTREACH TO MARGINALIZED COMMUNITIES The tobacco industry has a noxious history of targeting its products to marginalized communities, most notoriously African American communities throughout the past few decades

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A federal law requiring large graphic health warnings on cigarette packaging and advertising does not violate the free speech rights of tobacco companies, a federal appeals court ruled on Monday

By encouraging users to share their experiences and spread campaign messages, tobacco control initiatives can create a ripple effect that extends their reach and impact

Yet time after time, the industry has emerged relatively unscathed, and even as tobacco use has fallen somewhat as a result of educational and advocacy campaigns recommending that people quit smoking, tobacco companies have been able to remain profitable, as even rising prices from higher taxes haven't been enough to cut demand