Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs
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Bubble Gum Cigars are all about make-believe, whether you're a grown-up or a kid, and these cigars obligingly come with exotic-sounding names: there's the yellow Golden Dragon (banana-flavored)
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The emblem features three bold numerals "555" typically rendered in gold or yellow against a contrasting background, creating an instantly identifiable mark in the tobacco industry
