Seed 1/8" deep using 3 seeds/6", plants 6-14" apart
New York Times October 27, 2016.
On the day before your quit date, clean your clothes, car and any rooms where you spend a lot of time
Responding to the fact that cigarettes kill 1,500 people in the UK every week, the bold campaign is designed to shock smokers into behaviour change, leaning into the launch of Kwit, which has already helped millions around the world to quit smoking
Non-smokers (and your improved sense of smell after quitting cigarettes) will appreciate the difference
Those challenges may still surface but the lessons learned and the credibility gained from this campaign will surely stand the industry in better shape to counter them