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non-tobacco flavored cigarettes make up about a third of the total market, but they are particularly popular with African American smokers: over 75 percent of African American smokers consume non-tobacco flavored products

PMC 6202195

The real consumer challenge is knowing where that flexibility ends

While extensive research has been done on tobacco packaging design in general, there is no research specifically examining the differences between packaging of menthol and non-menthol cigarettes

Each pack of Newport Non-Menthol Red ensures a consistent, satisfying smoke for those who prefer a pure tobacco essence without menthol.

This is because the burning of tobacco in a shisha using charcoal produces higher levels of carbon monoxide and cancer-causing chemicals than conventional cigarettes [8]