Mark McGuinness, Marketing Director at JTI UK , says: The Ploom brand has shown really encouraging growth, particularly over the last 12 months, and we have big plans to take this even further in 2024 with our expansion into the independent convenience channel outside of London. Our estimates suggest the Heated Tobacco category will be worth 400 million by 2027 [5] as more customers are seeking an alternative but familiar tobacco experience with devices that heat tobacco instead of burning it
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Made with natural ingredients and powered with coffee for an impactful energizing boost to your day, our nicotine-free dip can help you fend off cravings and flush nicotine out of your system
Importantly, the regulations create a pathway for products that will be marketed with an explicit reduced risk statement to be authorized by the Philippine Food and Drug Administration
Tobacco use is a primary contributor to preventable diseases and deaths, with significant health consequences such as cardiovascular disease, cancer, respiratory diseases, and various other chronic conditions 1
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