Due to the misleading nature of the term "light" and the lack of actual health benefits associated with these cigarettes, the US Food and Drug Administration (FDA) banned the use of descriptors like "light," "mild," and "low-tar" in 2010
In February 2018, Public Health England published a study around vaping, stating that switching completely from smoking to vaping conveys substantial health benefits, with evidence supporting that e-cigarette use is associated with improved quit success rates in smoking across the UK
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Those who quit smoking decrease their risk of lung disease, heart disease, emphysema and cancer
The World Health Organization (WHO) estimated that e-cigarettes are used by over 86 million adults (16yrs+) and 14 million children aged 13-15 worldwide 4
The Series C fundraising round saw participation from new and existing investors, including Glade Brook, Nexus, Breyer Capital, Lachy Groom, Global Founders Capital, Contrary Capital, and more