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3 Some stores may not carry the product

When a user displays a badge product, this is witnessed by others, providing a living testimonial endorsement of the user on behalf of that brand and product. Boring old packaging, it transpires, is not so boring after all

Research in Illinois and Wisconsin shows the same pattern

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Purity In an example of ads claiming scientific proof of the healthfulness of their products, this 1931 Chesterfield advertisement says it has on good authority that "Chesterfield cigarettes are just as pure as the water you drink." For more info: Follow Stanford Research into the Impact of Tobacco Advertising on Twitter (@Behind_theSmoke)