Reynolds said "by confiscating" the top 50% of the package and 20% of the ads, the government is not warning consumers about smoking risks -- it is telling consumers, 'Don't buy or use this product.' "The company is asking the FDA to withdraw the new rule, which it says is flawed, and issue a new one
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"But the Tobacco Control Act gave the FDA, a science-based regulatory agency, the authority to review applications and determine which new tobacco products may be sold and distributed under the law in order to protect public health." The Campaign for Tobacco Free Kids commended the FDA, describing the order as "one of the most important enforcement actions the FDA has taken." "Today's action sends a strong message to tobacco companies that the FDA will seriously enforce this critical provision of the law, which is aimed at preventing manufacturers from introducing products that are even more harmful, addictive or appealing to children," said a statement by the group's president, Matthew Myers
