Priori power calculations were conducted based on expected effect sizes from previous studies of tobacco warning interventions, suggesting that a sample of approximately 600 participants would be sufficient to detect medium effects (power=0.80, =0.05)
The data set included 215,000 respondents from eight different surveys from the U.S., the U.K., Australia and New Zealand from the Global Health Data Exchange
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The research was carried out by Professor Kate Pickett, at the department of health sciences at Hull York medical school, University of York