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"Cigarette Butts: Tiny Trash That Piles Up (Published 2009)"

Acknowledging the reality that the market for traditional cigarettes is shrinking and taking action should be seen both as a bold and an important step in addressing an existential problem for the company

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British American Tobacco had to make a decision to change in order to stay on the market or to discontinue its products

So things, so some things have changed

Until then, the crusade will continue to primarily onslaught the tobacco industry, potentially bringing it to its knees step by step