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Dopamine is the primary neurotransmitter responsible for creating and reinforcing the positive emotions we associate with certain pleasurable activities such as consuming tasty meals, spending time with loved ones, and winning competitive sports

World Health Organization World Cancer Report (eds Stewart, B

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[7] [8] A 2007 meta-analysis demonstrated that messages emphasizing the severity of threat may be less effective at changing behaviors than messages focusing on susceptibility to threat

[DOI] [PMC free article] [PubMed] [Google Scholar] 155.Kulkarni R., Rampersaud R., Aguilar J.L., Randis T.M., Kreindler J.L., Ratner A.J

Note that a California Cigarette and Tobacco Products Retailers License is still required for businesses that only sell ENDS containing no nicotine