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Let the leaves air out before storing

This video is also available in Chinese and German thanks to media partners at Initium Media, Der Spiegel and Paper Trail Media

This has led to years of legal battles

This isnt the first time the FDA has tried to implement more visceral cigarette warnings

This ruling allows the government to require businesses to provide factual and non-controversial information if it helps people make informed decisions

PMI's website, for example, states that they aim to remove "combustion of tobacco, the cause of most tobacco-related diseases", celebrating IQOS as "the next step in tobacco harm reduction"