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The 1950s The Birth of the Red Chevron The 1950s marked a major turning point in the history of Marlboro branding

The difference is filter ventilation, not the tobacco

"The objective of the tobacco industry is the exact opposite of our public health objective: We want fewer people to die from smoking, they want more people to smoke," says Chris Bostic, policy director for Action on Smoking and Health

But in retrospect, he adds, "it was clearly overkill." In a few years, black leaders who supported the FDA's menthol cigarette ban may be saying something similar about that supposedly noble and enlightened policy.

Just a few minutes before the band took the stage at their massive sold-out show at the Mall of Asia Arena, Gonzalez sat down for an intimate chat with Billboard Philippines to discuss what it means to write a love song in todays world, how their music has touched listeners in unexpected places, the release of the bands latest album Xs , and the lasting impact of their dreamy, atmospheric sound on the global music scene

Although he admits he swings between consistency and wanting to be an agent of chaos, he knows what works