Compact, ergonomic packaging enhances portability, making the product more appealing to customers
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By 2007 Mayfair was the second most popular cigarette brand for smokers
Based the logo on a 19th-century lithograph. The lithograph he referred to The Spirit Smokes, held in the New York Public Librarys George Arents Collection depicts a Native American figure exhaling a plume of smoke that rises like a volcano
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Qual Health Res 22:630639 Hoek J, Gendal P, Eckert C, Louviere J (2016) Dissuasive cigarette sticks: the next step in standardised (plain) packaging