The idea for Truth was to push against the lies of big tobacco. Judge Joyce King Thomas, chief creative officer of McCann XBC, wrote If you believe that advertising can play an important role in the world, this is the campaign that proves it
It became a popular indulgence, to the point that in 1830 Wexford alone had 1,000 acres under plant
Decades of duplicitous behavior and lies serve as proof that tobacco corporations act in the interest of their profits, not public health.
Nickel-plated steel
The tagline on this very sign captures that dexterity perfectly: "It's probably the lowest tar and nicotine cigarette you'll ever smoke that you could actually enjoy." The word probably is doing enormous legal and rhetorical work in that sentence, and in 1975 it was exactly the right word
Painted during his time at the Antwerp Academy, this skull art was Van Gogh's cheeky response to anatomy classes