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For a company that views itself (rightly) as a tastemaker, its an entirely new way to live the KITH lifestyle

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WITHOUT SMOKE

Not flying direct

Hamilton, a professor of economics at Grinnell College, in Iowa, calculated in a paper printed in The Review of Economics and Statistics that the health-scare anti-smoking commercials appearing on the air in the late sixties depressed cigarette sales several times as much as the whole tobacco industry was able to stimulate them through advertising

Ribisl KM, Lee RE, Henriksen L, Haladjian HH, "A content analysis of Web sites promoting smoking culture and lifestyle", Health Educ Behav