These products, in addition to the filtered cigarettes the industry had introduced in the 50s, gave the perception of being safer and were marketed with implied promises of reduced risk to health. This 1976 Philip Morris ad, for example, boasted the headline, Twelve year effort ends with unprecedented flavor in low tar smoke. The ad promoted the cigarettes enriched flavor while claiming it delivered the lowest tar levels in smoking today. A BAT document from 1977 revealed the industrys motivations: All work in this area should be directed towards providing consumer reassurance about cigarettes and the smoking habit
Pressed on the subject, he elaborates: They dont taste good
No particular flavor, unless "sucrose" is a flavor
Slowly cured for maximum flavor, they offer a premium, well-rounded smoking experience
EST IL BON DE VAPOTER DU CBD
The three main types of cigarette taxes that affect prices in each market region are excise taxes combined with value-added tax (VAT) and import duties