There is a significant risk that unless the marketing is very carefully circumscribed, they will become the next trend and the next fad. Even those who are open-minded about IQOS dont think itll solve Americas tobacco problem
About Author: Kailash Soni Senior Team Manager Market Research (Retail) at IMARC Services Private Limited Kailash Soni is a senior team manager with deep expertise in the retail sector, covering e-commerce, brick-and-mortar formats, D2C brands, omnichannel strategies, and retail technology
The Lucky Strike Cigarette Pack, shown right, can be identified by the Dewitt Clinton Tax Stamp on the top: Series 112 is 1942
Perfectly sized for travel, the Ombre can be used with just one hand, making it ideal for sharing with friends
BLUE like the sky aboveSanta Fe
The drawer-style unboxing mechanism provides a unique experience to the users