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In all prior reports, we have calculated measures of audience tobacco exposure (movie box office revenue /divided by the average theater ticket sale price to estimate the number of viewers) and total tobacco impressions per film (estimate of the total number of viewers multiplied by the total tobacco incidents in the film)

Dentists/Dental Assistants (Dental Board) iii

Nicotine concentrations differ across oral nicotine pouch brands

Basketball remained on the fringes of the action

Sometimes tobacco companies paid huge amounts of money for films to feature their brand, funding whole publicity efforts