Matthew Myers, president of the Campaign for Tobacco-Free Kids, which was among 28 groups that urged the FDA to take action against the Santa Fe Tobacco Company for its reduced risk claims, called the warning letters a critically important action to protect the American public from tobacco industry deception. There is no question that terms such as additive-free and natural imply a safer cigarette, as confirmed by consumer research and the industrys own documents
Each cigarette is made using carefully selected tobacco blends designed to create a smooth draw while maintaining a bold character
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More attention should be given to women identified, by previous studies and the present, as vulnerable to smoking (younger, less educated, single, heavy smokers, partners smoking) to assist them to have greater smoking cessation success
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Many tribes continue to pass down teachings and stories about the origins of traditional tobacco and its religious significance
