The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition Product Form:Paperback / softback The Economist

The Economist

your staff—and your bottom line

EAN: 9781111344191

--Cliff Asness

an ex tensive glossary and index as well as selected answers for the TRY THIS activities

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition Product Form:Paperback / softback The EconomistAuthor(s): Hiebing, Roman G., Cooper, Scott W., Wehrenberg, Steve The planning guide marketers have relied on for two decadesupdated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals go to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to