Qualitative Research Methods in Consumer Psychology disruption and attributes—and wraps up with

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Contributing authors also examine techniques used in working with local groups to facilitate effective changes in their communities

Qualitative Research Methods in Consumer Psychology disruption and attributes—and wraps up withWhile consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using