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EAN: 9780170125505
The accompanying companion website provides interactive exercises that allow students to practice foundational theory skills
Clarke Cochran
leading with grit
and of the submission of domestic production to the material and political demands of society at large
Creative Arts Marketing Format:eBook EAN: 9780170125505Creative Arts Marketing 3rd edition is a long awaited update of a classic and influential text. A ground breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts
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