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Stories in the Stars
Since the publication of its first edition in 2005
The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences
Hailed as the beneficiary
This volume brings together leading researchers and practitioners - negotiators
Ethical Consumption Richard J. Teweles Stories in the StarsA not so quiet revolution seems to be occurring in wealthy capitalist societies supermarkets selling guilt free Fairtrade products; lifestyle TV gurus exhorting us to eat less, buy local and go green; neighbourhood action groups bent on swopping not shopping. And this is happening not at the margins of society but at its heart, in the shopping centres and homes of ordinary people. Today we are seeing a mainstreaming of ethical concerns around