Return on Investment in Meetings and Events BUS028000 OXFORD TELEVISION STUDIES General Editors:

OXFORD TELEVISION STUDIES General Editors: Charlotte Brunsdon and John Caughie Oxford Television Studies offers international authors - both established and emerging - an opportunity to reflect on particular problems of history

and the phenomenon of political backlash to court decisions

technological developments on sport and activity

From the greatest sportswriter of his generation

it also helps students grasp and apply sound engineering practice by incorporating in-depth discussions on topics such as safety and reliability

Return on Investment in Meetings and Events BUS028000 OXFORD TELEVISION STUDIES General Editors:The Phillips ROI Methodology utilizes five levels of evaluation, which are essential in determining the return on investment At Level 1 Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end of meeting questionnaire. While this level of evaluation is important as a stakeholder satisfaction measure, a favorable reaction does not