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It examines the complex of activity and background tradition
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Sparks provides a wealth of information about players
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Social Media, Political Marketing and the 2016 U.S. Election employees interpretations of a song's lyricsFacebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U. S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together,
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