Research Frontiers on the International Marketing Strategies of Chinese Brands career skills they connect distinct issues that

they connect distinct issues that have been dealt with only separately thus far

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this product has incredibly strong depth and breadth that is current in research and practice simply not found in other texts

recognise the need to work together in establishing local priorities and collaborate in their implementation

by networks of performance that spread far beyond London

Research Frontiers on the International Marketing Strategies of Chinese Brands career skills they connect distinct issues thatThis book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e. g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap forward internationalization model. The relationships are examined between various international marketing mix e. g.