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ISE Marketing Management ban and new online 'Big Picture'

SKU: 64845918270

4.1
USD139.64 USD189.64

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Description

and new online 'Big Picture' videos will help you every step of the way as you master the concepts of the course

author of From Workplace to Playspace: Innovating

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ISE Marketing Management ban and new online 'Big Picture'Author(s): Marshall, Greg W., Johnston, Mark W. Greg Marshall andMark Johnston, both of Rollins College, have taken great effort to representmarketing management the way it is practiced in successful organisations today. The content of the4th edition reflects the major trends in the managerial practice of marketing,and the pedagogy is crafted around learning and teaching preferences in today'sclassroom. Newly incorporated coverage includes the impact

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