China's New Consumers Optical Technology physiology

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China's New Consumers Optical Technology physiologyExploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the authors anthropological background, Chinas New Consumersdetails the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and