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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Product Form:Hardback or as a general reference

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or as a general reference for policy makers

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Using case studies

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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Product Form:Hardback or as a general referenceAuthor(s): Chattopadhyay, Amitava, Batra, Rajeev, Ozsomer, Aysegul Praise for THE NEW EMERGING MARKET MULTINATIONALS One of Strategy and Businesss Best Business Books of the Year "This book is a real eye opener. It will forever change your assumptions about international economic competition and who the winners will be." PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation "An insightful readessential for those wishing to

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