The quest for alternatives to traditional smoking has given rise to a burgeoning interest in smoke-free products
22 April 2026
And as luck would have it, thats pretty much what BAT has produced since 1998, when its financial services operations were demerged from its tobacco operations (like many other tobacco giants, BAT went on a somewhat bonkers diversification spree from the 1960s to the 1990s, but eventually refocused on tobacco in the late 1990s)
Heated tobacco products (HTPs), nicotine pouches, and oral snus are gaining regulatory recognition as less harmful alternatives to combustible cigarettes
The demonstration of the link between tobacco smoking and lung cancer, first made by Richard Doll in 1950, can be recognised with hindsight as the high water mark of the era in which tobacco seduced the world
If this technique were used in a PMTA review, in almost every plausible scenario, the analysis would be dominated by the detriments of smoking and unintended consequences arising from increased smoking through the denial of vaping products
