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Buzzfeed, whose Tumblr editor, Cates Holderness, first took the photograph into the mainstream media, normally expect traffic on a successful viral story to rise and fall like a wave

Try our #GALA311 a modern tailored mini balloon dress with a corset top embroidered with 3D sequin flowers

In varying shades of neutral tones, this look is anything but that: neutral

I hope at this point Ive convinced you how good this combo is stylish in the least ordinary way

Its post about the story also set a record for the website when 670,000 people went on to the site at the same time

But for the past half-day, people across social media have been arguing about whether a picture depicts a perfectly nice bodycon dress as blue with black lace fringe or white with gold lace fringe