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Yet, the interplay between smoking and alcohol in the context of liver injury is increasingly recognized as a critical area of study

Premium brands have priced themselves out of the mass market leaving a structural gap for value-led, compliant brands like BTC

Cytisine awaits regulatory approval in the US and UK but shows tremendous promise for quitting smoking based on international trial results

Marketing a product like a cigarette is easier for females since brands can manipulate women more easily with their inbuilt insecurity about themselves

The government needs to demonstrate very strong political will to be able to enact these modifications and make tobacco control more efficient in the country

Prices were rising, as tobacco could now be sold at auction