The chain store got some heavy duty spotlight (and a serious boost in sales) when First Lady Michelle Obama wore one of their dresses when she appeared on The View in June, turning mills into overdrive to produce the $148 cotton frock, and making designer Donna Ricco into a household name overnight
Depending on the vibe, swap in strappy heels for a night out or stick with bold sneakers for daytime flair
Princess Polly Petite
Each gown is photographed on real models, in real light, so the colour you see is the colour you wear
The day after the concert, Kylie posted a series of snaps in her hotel room wearing a breezy white Alaa halter-neck maxi dress in cotton-poplin, white leather Loewe sandals, chunky silver Tom Wood hoops, and a white leather The Row top handle Margaux bag
The single breasted style is traditional and more classic