Weve lost over 150 customers who are going elsewhere for products that are legal to sell in the U.S
It harms nearly every organ of the body, causes many diseases, and reduces the health of smokers in general
Pictorial HWLs can reach large numbers of smokers and non-smokers and have the potential to decrease communication inequality across various sociodemographic subgroups [46,47,48]
Since 2008, PMI has invested more than $9bn to develop, scientifically substantiate and commercialise innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes
However, given that plain packaging legislation will most likely be introduced alongside larger health warnings similar to those on the Australian plain packs, using these plain packs increases the ecological validity of the study
In 2019, PMI granted an exclusive license to Altria to market IQOS in the U.S